• 3.1 Idea generation
  • 3.2 Generating business ideas
  • 3.3 Developing business ideas
  • 3.4 Opportunity development
  • 3.5 Startup Business models
  • 3.6 Delivering value
  • 3.7 Business terms for new entrepreneurs
  • 3.8 Business skills for new entrepreneurs
  • 3.9 Startup checklist
  • 3.10 Deadly startup sins

3.1aDeveloping oportunities

Subjects covered:

  1. Ideas versus opportunities
  2. Identifying business opportunities
  3. Observing trends
  4. Using social networks for research
  5. Reading the future
  6. Trends- technological advances
  7. Trends- changes in legislation
  8. Creativity & idea generation
  9. What kind of business to start
  10. Choosing the right business

Generating business startup ideasComing up with business ideas

From brainstorming to researching how to clarify your decision making process and choose the opportunity that best suits you.

Subjects covered:

  1. Brainstorming startup ideas
  2. Ask "how"
  3. Focus groups
  4. Research
  5. Using social media
  6. Full-time or moonlighting?
  7. Solving a problem
  8. Examples of problems solved
  9. Finding a gap in the market
  10. Refining your idea with a mentor

Developing your business ideaDeveloping startup ideas

Subjects covered:

  1. Business feasibility study
  2. Measuring the value of your idea
  3. Evaluating your idea
  4. Pros & Cons of your idea
  5. Evolving your idea
  6. SWOT: Strengths
  7. SWOT: Weaknesses
  8. SWOT: Threats
  9. SWOT: Opportunities

Opportunity developmentFinding profitable ideas.

Subjects covered:

  1. Opportunities versus ideas
  2. Opportunity development
  3. What to avoid
  4. The process to follow
  5. What kind of opportunity
  6. Opportunity recognition
  7. Identifying opportunities
  8. Feasibility analysis
  9. Mapping your capabilities
  10. Opportunity evaluation matrix

startup business modelsStart up business models

Subjects covered:

  1. The importance of business models
  2. Types of business model
  3. The business model template
  4. Disruptive business models
  5. The auction model
  6. The peer to peer model
  7. The Franchise model
  8. The razor & blades model
  9. The freemium model
  10. Other business models

delivering customer valueDelivering customer value for new businesses

Subjects covered:

  1. Value proposition
  2. Mantra versus mission
  3. The innovation cycle
  4. Product & service basics
  5. Developing customers
  6. Understanding customers
  7. Setting yourself apart from the competition
  8. Offering unique benefits
  9. A feeling of belonging

Business terminology for startupsCommon business terminology

Subjects Covered:

  1. Margins
  2. Profit
  3. Gross margins
  4. New Margins
  5. Return on investments
  6. Glossary of business terms

startup-skills Exploring skills for startups

Subjects covered:

  1. Margins
  2. Profit
  3. Gross margins
  4. New Margins
  5. Return on investments
  6. Glossary of other business terms

startup-checklistBusiness start-up steps

Subjects covered:

  1. Things to consider
  2. Do's and Don'ts
  3. Getting qualified
  4. A winning name
  5. Financial projections
  6. Company formation
  7. Startup business plan

 

Common mistakes startup entrepreneurs makeCommon mistakes to avoid in business

Subjects covered:

  1. Making assumptions
  2. Rushing your preparation
  3. Old School business plans
  4. Using tradition job titles
  5. Blindly following a plan
  6. Premature scaling
  7. Managing by crisis management

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