business startup course onlineDetailed information on what our online courses include detailing each chapter of our business startup course. We cover all the skills required to develop and launch your enterprose. Our course is designed to teach you about starting a business- everything from business opportunity validation to the entire project managment of starting yoour own venture. We cover business finance and legal compliance too.

We also provide a comprehensive range of forms, documents, guides and policy documents for our customers to download. It's a truly comprehensive course. Please fill in our enquiry form to find out more.

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For detail of what each section contains click on the numbered tabs below.

  • Chapter 1: Welcome to our course

    • 1.1 Starting up in business

    Chapter 1Welcome Aboard!

    This section is all about making you feel at home with our business training course for aspiring entrepreneurs. Please remember that you have 14 days to check it out propeerly during which you may request a full refund.

    1.1 Contents:

    1. About startups
    2. Our promise
    3. Who this course is for
    4. Terminology used in the course
    5. Course navigation
    6. Some questions for you
    7. Attributes you will need
    8. Downloading the app
    9. Meeting your tutor
    10. What you will need
  • Chapter 2: Startup Information

    • 2.1 Business facts: An introduction to small business
    • 2.2 Top tips for start up enterprises
    • 2.3 Developing the right attitude
    • 2.4 Reasons not to start a business
    • 2.5 Reasons startups fail
    • 2.6 Understanding business basics
    • 2.7 Startup steps: Setting up a new business
    • 2.8 Business Identity
    • 2.9 Startup Strategies
    • 2.10 Types of business

    UK small business factsBusiness start-up facts

    2.1 Contents:

    1. Small business statistics
    2. SMEs & the economy
    3. UK business demographics
    4. SME business trends
    5. Concentrations of business
    6. SME home truths
    7. Getting help
    8. Being your product
    9. Challenges
    10. Startup myths

     

    Top tips fpor starting a business

    Startup Advice: do's & dont's

    2.2 Contents:

    1. Becoming an expert
    2. Using resources effectively
    3. The value of cash
    4. Making it your own
    5. Getting on with it
    6. Embracing the power of "now"
    7. The importance of passion
    8. A need for focus
    9. Product development

    Attitudes & behaviours for startup entrepreneursMindset & attitudes

    2.3 Contents:

    1. What is an entrepreneur?
    2. Entrepreneurs or celebrities?
    3. How to be an entrepreneur
    4. Doing it for the right reasons
    5. Watch your attitude
    6. Your ultimate goal
    7. Benefits of business
    8. Positive mindset
    9. Size is no disadvantage
    10. Small is beautiful

    Reasons not to start a business

    Why not to start a business?

    2.4 Contents:

    1. Fear
    2. Age
    3. Not being a salesperson
    4. Lack of capital
    5. Income worries
    6. Not having a good idea
    7. Because you're a control freak
    8. Being risk adverse
    9. Wanting to be a millionaire
    10. Buy a business instead

    Before you set your heart on starting a new enterprise and living a life of independence, it might be a good idea to consider some of the reasons why not to. It's a big undertaking and not without its risks. In this section, we explore some of the issues that might be holding you back. Fear of failure, a reluctance to act as salesperson for your new venture, insufficient capital and being risk adverse might be just some of the reasons you are reluctant to commit. Not to worry though- we grapple with each of these issues (and more) and consider strategies for overcoming these barriers. In all honesty, our course might teach you that you are not quite ready for the world of business in which case we hope that helping you to make your mind up one way or the other will save you a whole lot of time and money.

    Reasons start ups failLearning from failure; why startups fail

    2.5 Contents:

    1. Lack of start up preparation
    2. Lack of purpose
    3. Bad timing
    4. Insufficient skills
    5. Not enough research
    6. Absence of strategy
    7. Poor finance & cash flow
    8. Falling foul of legal issues
    9. Ropey people & teams
    10. Poor location

    The Basics of businessPreparing for enterprise

    We explore what's involved in starting up in commerce. A high-level view of what's required and what can be expected as you strive for entrepreneurial success.

    2.6 Contents:

    1. Starting a business is scary
    2. It's a character test
    3. From ideas into action
    4. It's fun (or should be)
    5. It's about practice & learning
    6. Turning consumers into customers
    7. It's not just about new ideas
    8. Maximising available resources
    9. The advantage of agility
    10. Secrets of startup success

    business start-up steps

    Steps to take before launch

    Section Contents:

    1. Taking stock
    2. Start developing ideas
    3. Refining your products
    4. Improvements based on feedback
    5. Finding co-founders & partners
    6. Sales & Marketing plan
    7. Preparing a business plan
    8. Company formation
    9. Raising finance
    10. Launching your venture

    This section deals with the steps to consider before starting a company, we explore how to develop ideas and then refine and improve them based on customer feedback. After that you need to find partners, devise your sales and marekting plan, form your company and get your finainces in order.

    Creating a business identityCreating company identity

    2.8 Contents:

    1. Your business values & ethics
    2. Company mantra
    3. Mission & vision
    4. Brand identity
    5. Naming my business
    6. Strapline
    7. Positioning
    8. Branding
    9. Logos
    10. Web presence
    11. Staying in the spotlight

    Introducing busines strategyBusiness strategy

    2.9 Contents:

    1. Timing your startup
    2. Mindset & attitude for business
    3. Growth strategies
    4. Positioning
    5. Bringing on board partners
    6. Business Models
    7. Creating a culture
    8. Your value proposition
    9. PEST Analysis
    10. Startup strategy summary

    Business types for new entrepreneursTYpes of business startup

    2.10 Contents:

    1. Women in business
    2. Startups for over 50's
    3. Your business
    4. Buying a franchise
    5. Digital ventures
    6. Service enterprises
    7. Wholesaling
    8. Retailing
    9. Social Enterprise
    10. Ethnic businesses
     
  • Chapter 3: Developing business ideas

    • 3.1 Idea generation
    • 3.2 Generating business ideas
    • 3.3 Developing business ideas
    • 3.4 Opportunity development
    • 3.5 Startup Business models
    • 3.6 Delivering value
    • 3.7 Business terms for new entrepreneurs
    • 3.8 Business skills for new entrepreneurs
    • 3.9 Startup checklist
    • 3.10 Deadly startup sins

    3.1aDeveloping oportunities

    Subjects covered:

    1. Ideas versus opportunities
    2. Identifying business opportunities
    3. Observing trends
    4. Using social networks for research
    5. Reading the future
    6. Trends- technological advances
    7. Trends- changes in legislation
    8. Creativity & idea generation
    9. What kind of business to start
    10. Choosing the right business

    Generating business startup ideasComing up with business ideas

    From brainstorming to researching how to clarify your decision making process and choose the opportunity that best suits you.

    Subjects covered:

    1. Brainstorming startup ideas
    2. Ask "how"
    3. Focus groups
    4. Research
    5. Using social media
    6. Full-time or moonlighting?
    7. Solving a problem
    8. Examples of problems solved
    9. Finding a gap in the market
    10. Refining your idea with a mentor

    Developing your business ideaDeveloping startup ideas

    Subjects covered:

    1. Business feasibility study
    2. Measuring the value of your idea
    3. Evaluating your idea
    4. Pros & Cons of your idea
    5. Evolving your idea
    6. SWOT: Strengths
    7. SWOT: Weaknesses
    8. SWOT: Threats
    9. SWOT: Opportunities

    Opportunity developmentFinding profitable ideas.

    Subjects covered:

    1. Opportunities versus ideas
    2. Opportunity development
    3. What to avoid
    4. The process to follow
    5. What kind of opportunity
    6. Opportunity recognition
    7. Identifying opportunities
    8. Feasibility analysis
    9. Mapping your capabilities
    10. Opportunity evaluation matrix

    startup business modelsStart up business models

    Subjects covered:

    1. The importance of business models
    2. Types of business model
    3. The business model template
    4. Disruptive business models
    5. The auction model
    6. The peer to peer model
    7. The Franchise model
    8. The razor & blades model
    9. The freemium model
    10. Other business models

    delivering customer valueDelivering customer value for new businesses

    Subjects covered:

    1. Value proposition
    2. Mantra versus mission
    3. The innovation cycle
    4. Product & service basics
    5. Developing customers
    6. Understanding customers
    7. Setting yourself apart from the competition
    8. Offering unique benefits
    9. A feeling of belonging

    Business terminology for startupsCommon business terminology

    Subjects Covered:

    1. Margins
    2. Profit
    3. Gross margins
    4. New Margins
    5. Return on investments
    6. Glossary of business terms

    startup-skills Exploring skills for startups

    Subjects covered:

    1. Margins
    2. Profit
    3. Gross margins
    4. New Margins
    5. Return on investments
    6. Glossary of other business terms

    startup-checklistBusiness start-up steps

    Subjects covered:

    1. Things to consider
    2. Do's and Don'ts
    3. Getting qualified
    4. A winning name
    5. Financial projections
    6. Company formation
    7. Startup business plan

     

    Common mistakes startup entrepreneurs makeCommon mistakes to avoid in business

    Subjects covered:

    1. Making assumptions
    2. Rushing your preparation
    3. Old School business plans
    4. Using tradition job titles
    5. Blindly following a plan
    6. Premature scaling
    7. Managing by crisis management
  • Chapter 4: Assessing your strengths

    • 4.1 About you
    • 4.2 Quiz: Asessing your strengths

    Is business right for you?What drives you

    Section contents:

    1. Is enterprise right for you?
    2. Are you meant to be self-employed?
    3. Reasons for being here
    4. Personal skills
    5. What floats your boat
    6. If you've been made redundant
    7. What's in it for you
    8. Knowing your limits
    9. Making business work for you
    10. Summary

    Business startup quizTaking your pulse

    A 40 question survey to determine your readiness for business

    Subjects Explored:

    1. Your behaviours
    2. Your attitudes
    3. Your business knowledge
    4. Your startup mindset
    5. Startup Readiness
    6. Your idea
    7. Your finances
  • Chapter 5: Company types & formation

    Click on the the numbered tabs below to see the content of each section. Knowing what kind of company to
  • Conducting market research for startups

    Market Research for Entrepreneurs equate to Success. No matter how brilliant your business idea you need to sure that someone
  • Chapter 7: Sales & Marketing

    • 7.1 A positive image
    • 7.2 The marketing mix: marketing a new enterprise
    • 7.3 Creating a web presence
    • 7.4 Social media for new entrepreneurs
    • 7.5 Starting a business: Market analysis
    • 7.6 Porter's 5 forces
    • 7.7 Perceptual maps
    • 7.8 The marketing plan: We tell you what's involved
    • 7.9 Sales for new entrepreneurs
    • 7.10 Customer service for new businesses

    Creating a business imageCreating a positive image for your startup business

    1. Branding
    2. What's in a name?
    3. Names really matter
    4. Getting your message across
    5. Website for new entrepreneurs
    6. Letterheads, logos & stationery
    7. Email marketing
    8. Print marketing
    9. Promotion, packaging & advertising
    10. Social media

     

    The marketing mixA winning marketing strategy

    Subjects covered:

    1. Market positioning
    2. The four P's
    3. Product
    4. Promotion
    5. Price
    6. Place
    7. The 7 P's
    8. Measuring your marketing
    9. Marketing legislation
    10. Market summary

     

    Creating a web presenceCreating a dynamic web presence

    1. Buying a domain name
    2. Hosting & building your website
    3. Search engine optimisation
    4. Good site coding
    5. Site structure
    6. Online promotion
    7. Do's and Dont's of web design
    8. Monetizing your site
    9. Blogs
    10. Web site summary

     

    Social media for startupsCreating a social media presence

    1. Types of social media
    2. The business benefits of social media
    3. Risks of social media
    4. Social media tools
    5. Twitter
    6. Facebook
    7. LinkedIn
    8. Social media policy
    9. Social media platforms
    10. Social media summary

     

    Market analysis for startup businessesConducting market analysis

    Getting to know your market inside out before you launch a venture,

    Subject covered:

    1. What is market analysis?
    2. Market size
    3. Market growth rate
    4. Market profitability
    5. Industry cost structures
    6. Distribution channels
    7. Market trends
    8. Key success factors
    9. Market analysis tools
    10. Market analysis summary

    Porter's 5 forcesPower in business relationships

    Subjects covered:

    1. Introducing Porter's 5 forces
    2. Concentration ratios
    3. Rivalry
    4. Competitive advantage
    5. The rule of 3 & 4
    6. Threat of substitutes
    7. Buyer power
    8. Supplier power
    9. Threat of new entrants
    10. Barriers to entry

    Perceptual mapsThe importance of customer perceptions

    Subjects covered:

    1. What is a perceptual map?
    2. Defining perceptual maps
    3. Constructing a perceptual map
    4. Choosing product attributes
    5. Assessing competitors
    6. Scoring competitors
    7. Positioning strategy
    8. The multi-attribute model
    9. More on the multi-attribute model
    10. Perceptual maps summary

     

    Marketing plans for start upsCreating your marketing plan

    Subjects covered:

    1. Key elements of a marketing plan
    2. Define your strengths and weaknesses
    3. Strategy versus tactics
    4. Marketing objectives
    5. Communication
    6. Tips and pitfalls to avoid
    7. Profiling your customers
    8. Remember the 7P's
    9. What to include in your plan
    10. Marketing plan summary

     

    Sales for startupsGetting the sales ball rolling

    Subject covered:

    1. The importance of sales!
    2. Elevator pitch for startups
    3. Effective sales
    4. Sales advice for new business
    5. Presenting
    6. Customer loyalty
    7. Consumer protection legislation
    8. More consumer protection
    9. Learn from sales gurus
    10. Sales summary

    Cusomter serviceCreating a customer service culture

    Subject covered:

    1. What is customer service?
    2. The customer journey
    3. Customer journey maps
    4. Monitoring complaints
    5. Systems & proceedures
    6. Creating a service culture
    7. Brand loyalty
    8. Bad customer service
    9. Customer service benefits
    10. Customer service summary

     

     
  • Chapter 8: Business setup & operations

    • 8.1 Employment law
    • 8.2 Team building
    • 8.3 Managing a team: Motivating & leading
    • 8.4 Stakeholder management: keeping it all connected
    • 8.5 Measurable objectives
    • 8.6 Protecting your business
    • 8.7 Insurance & Pensions
    • 8.8 Regulations & legislation for a new business
    • 8.9 Finances & Leases
    • 8.10 Financial ratios for new business owners

    employment law for startupsEmployer legislation for startups

    1. Employer responsibilities
    2. Employment law
    3. Health & safety
    4. Maintaining a safe environment
    5. Discrimination
    6. Maternity leave
    7. Parental leave
    8. Handling a downturn
    9. Sacking employees
    10. Record keeping

    Startups-Team Building Finding the right team

    Subjects covered:

    1. How to hire
    2. Understand what motivates people
    3. Start up co-founders & team building
    4. Employment law
    5. Planning, prioritising & delegating
    6. Improve your own skills
    7. Networking & partnerships
    8. Sharing equity with staff
    9. Finding a mentor
    10. People summary

    Managing a startup teamGetting the best from your new team

    Subjects covered:

    1. Leadership
    2. Motivating a start-up team
    3. Engagement & empowerment
    4. Organising people
    5. Team building
    6. Interviewing
    7. Managing performance
    8. Rewarding people
    9. Resolving people problems
    10. Team managment summary

    Managing stakeholdersThe art of stakeholder relations

    1. What are stakeholders?
    2. The Mendelow matrix
    3. Stakeholder interests
    4. External stakeholders
    5. Other stakeholers
    6. Stakeholder power for start ups
    7. Determining interest & power
    8. Charitable action
    9. Stakeholder management
    10. Stakeholders summary

    8.5Setting and measuring objectives

    Subjects covered:

    1. Understanding objectives
    2. Setting goals
    3. What to measure
    4. Customer acquisition costs
    5. Customer retention
    6. Lifetime value
    7. Revenue
    8. Financial KPI's
    9. Non-financial KPI's
    10. Critical success factors

    8.6Managing risk and protecting your business

    Subjects covered:

    1. Intellectual property
    2. Non-disclosure
    3. IP protection
    4. Business name
    5. Licensing
    6. Data protection
    7. Risk register
    8. Credit risk
    9. Insurance
    10. Managing risk summmary

     

    Insurance for startupsProtecting your business with insurance

    Subject covered:

    1. Business Insurance Basics
    2. Buying insurance
    3. Employer’s Liability
    4. Professional indemnity insurance
    5. Vehicle Insurance
    6. Other Insurance
    7. More insurance!
    8. Pensions
    9. Summary

    Business regulations & legislationKeeping your startup legal

    Subjects covered:

    1. Business law Introduction
    2. Licences: Do you need one?
    3. Data protection
    4. Distance selling
    5. Trading Standards
    6. Consumer Rights Act 2015
    7. Hire Purchase Agreements
    8. Digital Content
    9. Business Rates
    10. Business legislation summary

    8.9Understanding finances & leasing

    1. Budgets versus forecasts
    2. Bank Accounts
    3. Cash-flow Forecast
    4. Invoice finance
    5. Tenancy Agreements
    6. Leases & Licences
    7. Lease Lengths
    8. Allowed Use
    9. Tenancy Contracts: Key Terms
    10. More Tenancy Terms

    Financial ratiosUnderstanding financial ratios

    For those seeking investors, we help you to understand financial ratios and other common ratios applied by investors when deciding to invest or not.

    Subjects Covered:

    1. Activity ratios
    2. Inventory turnover
    3. Receivables turnover
    4. Payables turnover
    5. Asset turnover
    6. Liquidity ratios
    7. Liquidity cash ratio
    8. Solvency ratios
    9. Profitability ratios
    10. Financial ratios: summary

     

     
  • Chapter 9: Business plan & Finance

    • 9.1 Business plan basics
    • 9.2 Common business plan mistakes
    • 9.3 Business plan structure
    • 9.4 Raising finance for a venture
    • 9.5 Sources of funding: where to raise funds

    Business plan basicsCreating a startup business plan

    Subjects Covered:

    1. Why prepare a plan?
    2. What is a business plan?
    3. Topics to include in your plan
    4. Avoid pointless plans
    5. Your audience
    6. Make it a "live" document
    7. Presenting your business plan
    8. Tips for presenting
    9. Business plan summary

    Business plan mistakesCommon business plan mistakes

    Subjects Covered:

    1. Making it too complicated
    2. Lack of credibility
    3. Lack of clarity
    4. No market knowledge
    5. Thinking your plan is complete
    6. No real focus
    7. Making crazy predictions
    8. Overvaluing your business idea
    9. Unsatisfactory demand
    10. Not paying attention to detail
    11. Too much detail for later years

     

    Business plan mistakesStructure of your plan

    Subjects covered:

    1. The executive summary
    2. Your product & services
    3. Supply chain
    4. Markets & competitors
    5. Sales & marketing
    6. Your people
    7. Operations
    8. Location
    9. Management information
    10. Information technology
    11. Finances
    12. Risk analysis

    Documents and templates are available for this section

    Raising finance for start upsHow to raise finance for a startup

    Subjects covered:

    1. What investors won't do
    2. What you will need
    3. Open your own wallet first
    4. Sign up strategic partners first
    5. Bootstrap
    6. Types of finance
    7. Sources of finance
    8. How much to raise
    9. Pitching your business

    Sources of startup financeHow to secure finance

    Subjects Covered:

    1. Startup loans
    2. Crowdfunding
    3. Angel investment
    4. Family & friends
    5. Credits cards
    6. Bank finance
    7. Equity funding
    8. Venture capital
    9. Business partners

     

     
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